Project: Branding, Website Strategy, and Copywriting for ROI² Advisors
Overview: We collaborated with ROI² Advisors, a startup business consulting firm, to create a compelling brand identity and develop website content that positioned them as credible experts in their field. As a new business, building trust with their audience was critical. Using narrative marketing frameworks, we crafted messaging that clearly communicates their value proposition and expertise.
Challenges: As a new business, ROI² Advisors had no previous website or brand identity. Establishing credibility and trust online was paramount to attracting their ideal clients—business owners seeking strategic guidance to improve their financial performance. They also needed a cohesive brand identity to set them apart in a competitive market.
Solution:
- Brand Identity: We designed a professional and impactful brand identity, including logo, color scheme, and typography, that visually reinforced ROI² Advisors’ position as a trusted business advisor.
- Narrative Marketing Framework: We developed website content that addresses the key challenges their clients face, positioning ROI² Advisors as a trusted guide who offers clear solutions for achieving business growth.
- Collaboration with Web Designer: While we didn’t design the website, we worked closely with the client’s on-staff web designer by providing content and creative direction on layout and design to ensure the messaging and visuals aligned seamlessly.
Results: The new website and brand identity effectively convey the client’s authority and expertise, helping them establish credibility in the market. Their site now serves as a powerful tool for engaging potential clients, offering clarity on how ROI² Advisors can guide them to success and growth.
