We identified distinct customer segments – coffee lovers, freelancers, and corporate clients – and tailored branding elements to each group.
We developed a visual identity that combines the coffee, workspace, and meeting themes. The logo features an elegantly rendered coffee bean integrated into the typeface, which is stylized to portray an inviting but not whimsical brand persona.
With the help of a strategic branding initiative, Parlay Cafe has emerged as a versatile establishment catering to coffee aficionados, freelancers, and businesses alike.
