About Us
FROM GRAPHIC DESIGNER TO BRAND STRATEGIST: HOW WYNTER CREATIVE WAS BORN
Hi, I’m Kristal — founder of Wynter Creative Group, brand strategist, and certified StoryBrand Guide.
I’ve been helping businesses communicate visually and strategically since 2001. But for years, I watched good businesses pour money into marketing that didn’t reflect who they were or where they were going. And I started asking why. That question led me here — to build an agency that helps brands get clarity first, so everything that follows actually works.
A better way to grow your brand
Over time, it became clear to me that when strategy, messaging, and design all work together, brands grow faster — and more confidently.
Today, Wynter Creative Group is a small team of marketers who specialize in strategy, storytelling , and design. We care deeply about helping businesses show up with clarity and confidence in the market. We support service-based businesses through every stage of their brand evolution — from identity design and messaging to marketing strategy and execution.
What makes us different
We’re a strategy-first branding partner built to help you uncover what makes your business worth choosing — and then bring that to life through words, visuals, and marketing that resonates.
What a StoryBrand Guide Can Do for You
We’re proud to be StoryBrand Certified — it means we use a proven framework that helps businesses like yours get clarity and grow with confidence. Watch the video below by Donald Miller, creator of StoryBrand, with a quick look at how a Certified Guide can support your business.
Why we do this work
Because too many great businesses get overlooked. Their message is unclear and their branding doesn’t reflect the value they actually deliver. And they’ve outgrown what used to work.
We exist to fix that.
Want to work together?
If you’re looking for a partner to help you build a brand that truly reflects your value — and marketing that doesn’t waste your money — we’d love to start a conversation.