Overview: We partnered with Mobility Made Fun to create a high-end brand identity and develop a positioning strategy tailored to their unique audience—active individuals who refuse to be limited by their disabilities. Specializing in premium off-road mobility devices designed for adventure, we helped them connect deeply with their target market by tapping into their desire to regain a lifestyle of freedom and excitement.
Challenges: Mobility Made Fun sells expensive, high-performance assistive devices, far from the typical canes and walkers sold in most mobility stores. Their audience, often former motocross riders or athletes, sees themselves as active, adventurous, and unwilling to compromise on their lifestyle. We needed to position the brand in a way that connected emotionally with this aspirational identity, rather than marketing it like a traditional mobility store.
Solution: Through our strategy process, we uncovered the deep desires of this unique market and built a brand identity that resonates with their adventurous spirit. The marketing materials and messaging we developed focused on the concept of ‘no boundaries, no limitations,’ showing how Mobility Made Fun helps their customers regain freedom with assistive devices built for snow, mud, and off-road terrain. Our strategy emphasized that these are not just mobility devices, but ‘fun toys’ that give back the thrill of exploration.
Results: The brand strategy successfully differentiated Mobility Made Fun from other mobility device providers, elevating the brand to new heights. By deeply connecting with the internal motivations and aspirations of their audience, we positioned Mobility Made Fun as the go-to provider for high-end, adventure-ready mobility solutions, helping them achieve strong market traction and customer loyalty.
